Case study: 20%+ more conversions for a self-serve SaaS

A conversion rate optimization story: a self-serve web app with over a million visitors a month, a funnel leaving money on the table, and what managed product analytics found in it.

The client

A self-serve web application for SMBs and mid-size enterprises, serving over 1M visitors per month. They had an intuition they were leaving a lot of money on the table because of a suboptimal user experience and conversion funnel. On initial assessment they were generating roughly 100 meaningful events per second. Their code lived in GitHub and the app ran on custom AWS services.

What they had tried

They had tried building their own on AWS, but didn't want the maintenance burden or the need to train interpretation and data-analysis skills in-house. They also investigated data-pipeline vendors and found the solutions either too expensive or incomplete: the data got into the database fine, but they'd still be doing all the analysis themselves.

Why Jetboat

They ultimately went with Jetboat because we offer a fully managed, end-to-end service: managed data collection, storage, and analysis that surfaces the insights that matter. In this client's case we also linked up with their GitHub, and our agent wrote the recommended code changes itself, with their team reviewing and approving each one before it shipped.

The result

We surfaced several opportunities that combined to over a 20% increase in conversions. On its own, that generated in excess of $1M per year in incremental revenue, well over a 20x ROI for the client on this one aspect of the project alone. The higher conversion rate also meant every marketing dollar bought more customers, which puts them in a position to invest more in growth next year.

Why it worked

1. A deep integration with the client's product, and buy-in from the client.
2. The client was generating a large number of meaningful events.
3. Jetboat's experience in product optimization and interpreting product-analytics data.

If you don't think you're getting everything you can out of your conversion funnel, we'd love to chat. We love sharing our experience and knowledge, even if Jetboat isn't the right option for you today.

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